terça-feira, 20 de maio de 2014

No Plastic Ribs, Please

Recently Italian brand La Perla made headlines by displaying this rib protruding mannequin in one of its New York stores. 

And shocked costumers were quick to respond in disapproval of such a skinny vision. La Perla, in possible fear of not being PC, went and made an even bigger fuss by removing the unwanted plastic girl stating that :  

"We have an update on this issue: The mannequin photographed has been removed from the store and will not be used again by any La Perla boutique. We are in the process of redesigning all La Perla stores with a new concept image and the mannequins that are currently displayed in our US stores will no longer be used. We appreciate and value everyone's comments, thank you for bringing this to our attention."

While I think it's great that brands are responding to costumer's feedback and that social media is helping to facilitate information between us, I believe La Perla's reaction to be completely void of honesty, because ribs seem to be in with the La Perla crowd.

 Here is Liu Wen and Malgosia Bela in the latest La Perla ad campaign showing their rib cages.

 And here are some ad campaigns with more ribs on the side. 
So why apologize for a look that the brand clearly likes and goes for? Why not admit that that's what La Perla is all about? And why even try to please a public so confused that praises beautiful campaigns with gorgeous, yet incredibly skinny models, but doesn't hesitate to judge a plastic mannequin's shape!?
This ultra politically correct world can be very confusing.

Thanks for stopping by! :)
Obrigada pela visita! :)

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