No Plastic Ribs, Please

Recently Italian brand La Perla made headlines by displaying this rib protruding mannequin in one of its New York stores. 

And shocked costumers were quick to respond in disapproval of such a skinny vision. La Perla, in possible fear of not being PC, went and made an even bigger fuss by removing the unwanted plastic girl stating that :  

"We have an update on this issue: The mannequin photographed has been removed from the store and will not be used again by any La Perla boutique. We are in the process of redesigning all La Perla stores with a new concept image and the mannequins that are currently displayed in our US stores will no longer be used. We appreciate and value everyone's comments, thank you for bringing this to our attention."

While I think it's great that brands are responding to costumer's feedback and that social media is helping to facilitate information between us, I believe La Perla's reaction to be completely void of honesty, because ribs seem to be in with the La Perla crowd.

 Here is Liu Wen and Malgosia Bela in the latest La Perla ad campaign showing their rib cages.

 And here are some ad campaigns with more ribs on the side. 

So why apologize for a look that the brand clearly likes and goes for? Why not admit that that's what La Perla is all about? And why even try to please a public so confused that praises beautiful campaigns with gorgeous, yet incredibly skinny models, but doesn't hesitate to judge a plastic mannequin's shape!?

This ultra politically correct world can be very confusing.

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RiRi Tropical - Rihanna for Vogue Brasil

Rihanna is the cover and fashion story star of Vogue Brazil's 39th anniversary issue and I couldn't think of anyone better or hotter. In this editorial, Barbados native Rihanna perfectly embodies the Brazilian woman: exotic, exuberant and just as alluring as Brazil itself. The Carmen Miranda inspired styling introduces the expected and somewhat necessary ghetto and tropical influences with a hint of 90's beauty, turning RiRi into a South American goddess worth worshiping.

Rihanna for Vogue Brazil, May 2014 (39th anniversary issue)

Photography: Mariano Vivanco

Styling: Yasmine Sterea

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Fashion Survivor

If you're in your twenties it is very likely that you feel overwhelmed and completely lost pretty much all the time. Well, I do and that's way I haven't had the energy to post anything in the blog for the past four months. Like the model on this shoot, I've been shipwrecked for a while. A bit off track, lost, struggling to go past survival mode and actually live the life I am meant to be living. For that, I have once again neglected this blog and my fashion voice, but here's to trying once more. For the resurrection of the blog, I bring you this Numero Tokyo editorial with Dutch model Querelle Jansen photographed by Laurie Bartley and styled by Felipe Mendes. This editorial is all I want to see in a fashion story: a storyline, a bit of an unexpected styling, emotion, and props, lots of props! Only something so amazing could bring me back from the dead!

Fashion Survivor

Querelle Jansen for Numero Tokyo, June 2014

Photography: Laurie Bartley

Styling: Felipe Mendes 

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